4 Ways Real Estate Agents Can Use Drone Photography To Their Advantage

4 Ways Real Estate Agents Can Use Drone Photography To Their Advantage

No offense, but you’d have to be living under a rock this year to not recognize that drones are the ultimate disruptive technology! From construction sites to military operations, Hollywood film sets, drone photography and dozens of other uses, drones are being used in countless industries around the country. 

Now, we’re seeing a huge spike in the number of real estate agents that are partnering with commercial drone pilots to create breathtaking aerial videos and drone photography of their listings. 

Here are 4 ways that real estate agents can use drone photography to get a jump on their competition.

1. Social Media

Posting consistent, quality content on social media is a surefire way to show both buyers and sellers that you’re committed to excellence in the real estate market.

Drone photography and videos of properties let you show off landscapes, angles, and views that immediately catch someone’s eye.

Spreading out drone photography content and splicing up videos for repeated use on a platform like Instagram will give you a nearly endless supply of content to entertain your followers and clients.

2. MLS

Many MLS platforms are offering agents the ability to host HD videos and virtual tours for their listings.

Adding in drone photography or an aerial video tour, alongside interior or exterior photos, gives home buyers the opportunity to get an up-close-and-personal look at a property before they step foot in an open house.

3. Quick Content

We live in a fast-paced world. With things like iMessage, Snapchat, and FaceTime communication is nearly instantaneous, in most forms.

By working with a media company with a solid drone photography and videography portfolio, realtors have the advantage of creating content that is ready for a variety of uses.

Want to use your iPhone to send a video message to a potential buyer with a quick drone fly-by of the house? No problem. It’s quick and easy!

4. Print Materials

Last but certainly not least, using aerial photos when advertising listings in print media like local magazines, brochures, and newspapers is a great way to capture attention.

Drone photography has a way of making a property look larger than life, capturing all aspects of the home, landscape, and surrounding neighborhood.

Truthfully, at the VT Aerial Media camp, we often find ourselves pouring over Home GALLERY Real Estate Magazine (a periodical local to us, in Bucks County) and nerding out about the stunning aerial shots.

Don’t Miss Out on Drone Photography!

We’ve just covered the tip of the iceberg of how realtors can use drone photography and videos to make their listings shine; the possibilities are only limited by creativity!

Are you using drones to capture aerial shots of your properties? Let us know in the comments. We’d love to take a look at the views!

Looking to give your listings a lift? Let’s chat and come up with a plan to make your properties shine!

About The Author

Kevin Mccarthy

1 Comment

  • Aleshire Mueller on July 28, 2018

    It sure was helpful when you said that a professional can work with a company that specializes in aerial videography, they can have a video that has a variety of purposes. If that is the case, then I will be sure to mention this to my sister since she is interested in taking up a job related to real estate. I am not sure yet if she intends to pursue this, but it would be nice if she has any options in case she ever does.

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