From tiny-homes to mega-mansions, America’s infatuation with virtually touring real estate is ever present in today’s culture. Numerous real estate shows on HGTV and other networks serve up incredibly entertaining content as we sit in awe at the homes presented on our screen.
Aside from cable TV, a new platform for content consumption has burst into our culture, and with that explosive growth, has made it clear that it’s here to stay.
YouTube, a website that allows anyone in the world to upload and share their own videos, is now host to countless hours of content, vlogs, home movies, and plenty more. Next to Facebook, it is the most heavily trafficked type of social media, but its vast array of business users and “how to”/DIY videos has launched its popularity to the top of the internet’s preferred search tools as well.
In fact, YouTube now ranks as the 2nd most used search tool on the internet, only under Google, who owns it. (If you’re starting to get SEO ideas, you’re on the right track, hang tight, we’ll get there)
In the real estate industry — where aesthetic appeal is everything — providing HD video tours to potential homebuyers offers a truly invaluable approach to turning over real estate. Here’s why video marketing could be your golden ticket:
The Power of Video
By the numbers:
- 80% of all web traffic will be attributed to videos by 2020
- 5 billion videos are watched a day (YouTube alone)
- YouTube has 30M daily, 1.5B monthly active users
- 90% of social media users share videos
It’s clear by these statistics alone that the value of video marketing is impressive, and even more important, is in its prime. The audience of video watchers is only expanding, with 35+ and 55+ age groups ranking as the fastest growing YouTube demographics.
On top of that, 90% of all homebuyers are using an internet source to find their new home, with YouTube being their top video research destination.
As solo searching (w/o an agent) via the internet continues to grow, it’s clear that search tools and social media are ripe for utilization. But how?
What if I told you your clients could take unlimited tours while still in their pajamas? Welcome to content marketing.
The Power of Content
Content marketing is not a new concept. In recent years, it has become the backbone of many modern marketing campaigns.
In fact, the real estate industry has relied heavily on content marketing since the inception of the MLS. Zillow, truly, Realtor.com, etc — These websites all host content, such as photos and descriptions, for realtors, brokers, and anyone selling or renting their property.
But why is great content so useful as a marketing tool?
Attention and value.
Attention – With a seemingly unlimited amount of distractions, time and attention are two of the most valuable resources homebuyers have today. Whether its browsing featured photos on Zillow, scrolling through a news feed, or Google searching, great content breaks through the mundane browsing experience, capturing the attention of a home buyer and nudging them to sacrifice their time to experience your content. Be it a picture, video, or headline, everyone has paid attention to the allure of great content at one time or another.
Value – Content marketing is the best non-sales sales technique there is. Imagine having the opportunity to give any client infinite home tours at any time they like. Now imagine being able to give that tour before they even contact you… trust us, they’ll want to see it in person.
This is what content marketing does — It puts the ball into the client’s court. By providing an abundance of value to their search process, you’ll be attracting more confident home buyers that are already well acquainted with their searched home.
If you are still not sold on the value of video, here are a few added bonuses you can expect after uploading to YouTube:
- SEO – Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library. On almost any google search you will receive video options as matches to your search term, proving Google SEO and Youtube SEO are one in the same. On top of this, videos give your website more backlinks and keywords for the SEO bot to pick up, giving you better search engine exposure automatically.
- Social Media – As discussed in our benefits of social media blog, great content is an incredible way to market homes and attract a loyal following.
- A chance of going viral:
- 500k views –
There is no better time than now to take full advantage of Internet search, home buying tools, and the tidal wave of video real estate traffic. Combining the ease and convenience of HD content, a realtor has the power to completely change a homebuyers experience — changing it from a passive search experience to an active home exploration.
So what’s the value of this story?
Videos are the most comprehensive way for a realtor to deliver value before you’ve even gotten in touch.
Let us help! We have all the necessary tools to make your mundane marketing something special!